Our band name is called the Kryptonics and we are a pop band. At the beginning of our project we exchanged numbers and information to be able to coordinate after the class. We began listening to a list of four songs and decided to choose We Are Young by the band Fun. We landed on this song because it was the most familiar song to all of us and because I personally knew the entire lyrics. We began researching music label companies and putting it on our chart.

We split the research chart into four so everyone would have an equal section of it to complete. Daniel and I focused on Universal Music Group while Ryan and Andres did the research on Sony Music entertainment. We all did our parts correctly and filled the chart with examples and history of the company which would later help us for our presentation. After we had finished our research we brainstormed how we should make the video, where it should be done as well as what video it would be,( promotional, artistic).  

I took care of all the storyboarding for the group as i watch a lot of music videos and had ideas mixed with ideas my group members wanted. I watched videos and tried mimicking or using certain aspects of their videos. Some of these include Guns n Roses- Paradise city, Black Sabbath- Paranoid, and poison- nothin but a good time. I spent a couple of hours writing how I wanted it to go and then drew out my ideas on the storyboard. After this my group and I would be ready to begin filming.

We decided to meet on a Tuesday but unfortunately when Ryan arrived at Markham Park it was closed due to Covid vaccinations. We had to reschedule to Friday and decided to move our video filming to a different park that we knew would be open. We all arrived at around 6:00 pm to Regional Park and organized ourselves to see where we wanted to film. We walked around for about 20 minutes and then Andres had a great idea to film ourselves in different locations. We decided to film in a grassy area, underneath a covering where there were tables and benches, in a park, and inside a bathroom. We thought that doing this would be original especially inside a bathroom and park because they are not often used in videos.

Ryan brought a friend over with him to help us with the filming. We began filming the first verse in the grassy area followed by the chorus in the bathroom, the second verse in the benches and the last chorus of the song in the park. I brought from my house WII band music instruments to play because it is easier to bring all these instruments to the park rather than real ones and because we did not have all the real instruments at hand to play. We had five instruments, a microphone, drum set, keyboard, bass, and guitar. We set our stuff up in each location and Ryan's friend filmed us in these locations. We took several band cuts in each scene and did individual cuts where only one band member is playing. We spent a good two to three hours filming and made sure everything was done correctly before we left. When we finished filming we all looked at the videos to make sure nothing was wrong and that we liked it. We were all happy and had fun doing our project. At the end Andres decided to do the editing and worked on it during the weekend.

For our presentation, we started putting content on the powerpoint and divided our work evenly. We decided that our video was going to be promotional and for a younger target audience, so we marketed it that way. We sold shirts and skateboards and well as other products which appealed to a younger audience. We also used platforms such as snapchat and Instagram that are used by younger adults. We divided our work so that Andres who was editing only would have to do 1-2 paragraphs, I would do three paragraphs because I did the storyboarding, and Ryan and Daniel each wrote 4 paragraphs. When it was time to present we decided to split the reading into paragraphs so everyone would alternate after reading one paragraph. 

In this project I learned the amount of time and planning that goes in to advertise and market. One has to do a lot of research and know who they are marketing too and who to distribute. This project taught me that teamwork is important because if someone did not complete their research or brainstorming properly, it could have affected our presentation or video. I had a lot of fun being able to work with people and meet them in real life. Researching and writing the necessary content will help me in my Cambridge Portfolio. Knowing certain websites and different points of views/idas my group members had will help me in the future for my Cambridge Portfolio.