Representation analysis

 Tide

In the first video the target audience is meant for all adults. We are shown a woman wearing a pink dress and her couch and curtains also contain the color pink. The commercial associates pink with a female. Her daughter is wearing cargo shorts and a hoodie that are dark colored and the advertisement associates that with boys and that normal girls do not wear that. The mother seems saddened and disappointed that the cleaning product works so well because she would like to throw the dirty hoodies and cargo shorts that look like clothes for boys.

Axe

The second commercial has a specific target audience in mind. The audience is intended for men, especially young men in their twenties and thirties. They show attractive women being controlled and hypnotized by the smell of a body spray. The women are wearing nothing but a bikini to get the attention of men. The women are dressed in bikinis to attract men and have them by this product, by showing that women will be attracted to them with the smell of the spray.

H and M

The third commercial appeals to all age groups. People of different races and ethnicities are in the commercial. The lighting and constant switching from angle to angle captured my attention. The different clothes and number of people in the commercial also popped out to me. The message is short and clear; There are no rules and anyone can be who they want and dress as the please. The only rule is to recycle our clothes. The commercial makes me want to recycle my clothes by knowing that many people around the world do so, and by giving some scientific information of how recycling is helpful.